“I didn’t think that Mopar did enough for our performance customers,” he would say in an interview.īy 1966, Mr. They could take a 180 horsepower 383 ci V8 and tune it up to 325 horsepower. They were the first Dodge dealership in the country to install a dynamometer in their repair shop. What they learned at the dragstrip they passed on to their performance oriented clientele.
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Kraus also had a keen instinct for knowing how to get maximum performance out of a Mopar. Norm was heard constantly like a drum beat on local radio all across the Midwest as he went from dragstrip to dragstrip. Soon he had his own race team and the name Mr. He said he was racing at the eighth-mile track at the amphi-theater where they were grudge racing. Norm asked him where he was going to display the sign. One day a customer asked Norm to give him some parts and in exchange he would put his name on his car. Norm Kraus was only 28 years old, so he was the youngest Dodge dealer in the country.
They set up at the corner of Grand and Spaulding in Chicago in 1962 with no showroom and only a small office. In fact, they were so well regarded as used car salesmen that Dodge offered them a new car dealership. They became well known throughtout the Chicagoland area. Paying for classified ads by the word back in those days, they would shorten their ads with the phrase, “call Mr. They were just teenagers themelves at the time. Flipping cars out of their father’s gas station in Chicago, they soon found out that 4-speed cars and performance sports cars were in high demand as the post-World War II generation was coming of age. Norm Kraus and his brother Len grew up fast in the performance car market. Norm’s determination to show Chrysler how to build a performance car. This could only have happened in the muscle car era, and the Dodge Dart GTS would never had come about if it hadn’t been for Mr. Norm, Norm Kraus, the owner of the legendary Grand-Spaulding Dodge in Chicago.
One of the best stories in automotive history is how the Dodge Dart GTS 383 came into being.
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